Global Launch of H-E Parts International Unveils New Brand
23-07-2010
H-E Parts International Unveils New Brand
Atlanta, Georgia- July 23, 2010: H-E Parts International and their group of companies announce the global launch of their new branding strategy.
On July 23, 2010, via each company's websites, H-E Parts International will unveil the new face of H-E Parts International, encompassing Birrana Engineering and Crushing & Mining Equipment in Austrlaia. Crown Parts and Machine, Dom-Ex, and H-E Parts Distribution, in the America's.
H-E Parts International is the leading independent supplier of aftermarket parts and components serving the mining and construction industries. Rebranding the companies of H-E Parts International is an outward reflection of the many inward strengths and synergies realized since bringing the companies together. 'We desired for our customers and vendors to see not only a unity in ownership but commonality of purpose. We elected to change our company brands to improve the visibility of the H-E Parts group of companies,' said J.P. Richard, CEO and Founder H-E Parts International.
Since 2006, H-E Parts has acquired seven independently owned companies. With over 200 years combined experience, each of the seven companies carried strong pre-existing brand identities. It is H-E's vision to utilize the value of the existing brands, while moving forward with an updated look that recognizes the companies as a whole.
'During the past four years, we have leveraged technology and resources to broaden our product offerings and improve the value we provide our customers. This re-branding effort reflects a reality that began in 2006: to become one of the leading independent suppliers of quality parts, components and equipment services,' commented Ian Olivieri, CEO of the Australian based companies.
H-E Parts International was founded in 2006, and operates its headquarters out of Atlanta Georgia. The H-E family has over 200 years of combined history in the mining and construction industries. Together, these companies offer solutions in support of surface mining equipment fleets, crushing and materials processing and mobile construction equipment fleets. The enterprise operates in four continents with 26 centers located near the world's major mining locations.
To learn more about the H-E Parts International group of companies, please visit www.h-epartsinternational.com
Further information:
Australia: HEP Australia Holdings Pty Ltd, ph +61 418 373 008, fax +61 2 88501336, email iolivieri@h-epartsaustralia.com.au.
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